What we have learned, written down
No thought leadership. Practical writing about pricing, architecture and the mistakes we keep watching businesses make in this market.
- Engineering9 min
Your app is slow because you tested it on office WiFi
Offline-first architecture, install size discipline and the device testing habit that decides whether an African product retains users.
29 July 2026 - Business7 min
When your spreadsheet becomes a business risk
The five signals that say it is time to move off Excel, and how to sequence an ERP build so it does not swallow a year.
11 July 2026 - Engineering10 min
M-Pesa integration: what the documentation does not tell you
Callback validation, duplicate handling, timeouts and reconciliation - the production concerns that decide whether payments actually work.
24 June 2026 - Design6 min
You do not need a logo. You need a system.
Why a mark on its own solves nothing, and what a brand system contains that keeps everything you publish consistent.
5 June 2026 - Strategy8 min
How to choose a development partner without getting burned
Twelve questions that separate a studio that will finish from one that will disappear - and the answers to listen for.
20 May 2026
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